Chloé MTD
A pro cyclist's brand, store and coaching lab, all in one place.
Chloé is a pro cyclist and creator. We built her home on the web: a content site, an e-guide store, and The Lab, a coaching portal connected to Strava.
- Creator platform
- Digital products
- Integrations
Distance
84.2 km
Avg speed
29.6 km/h
Elevation
1,140 m
- Site, store and coaching lab
- 3-in-1
- Rides synced into coaching
- Strava
- Account for everything
- 1
The challenge
Chloé's audience follows every kilometer she rides. She needed somewhere to sell her training e-guide, coach riders one-on-one, and keep her links and newsletter in one place she owns, without a pile of separate SaaS tools.
What we built
- 1
The Lab
A coaching portal with an onboarding walkthrough that captures each rider's goals: speed, weight, an event, or community. Sessions come with outcomes, action items and next steps.
- 2
Strava, connected
Riders connect Strava with OAuth, and their rides sync into the Lab, so coaching starts from real data.
- 3
A store that sells
An e-guide with its own landing page, curriculum and testimonials, plus affiliate products, all sold through the WALLS marketplace and Stripe checkout.
- 4
Built to feel fast
Motion-rich pages built with GSAP and Framer Motion, plus bio links and a newsletter.
How it works
- 01DiscoverContent, links, newsletter
- 02BuyE-guide via Stripe
- 03Join the LabGoal walkthrough
- 04ConnectStrava OAuth sync
- 05CoachSessions & action items
The results
- 01
One owned home for content, commerce and coaching.
- 02
Coaching built on real ride data instead of guesswork.
- 03
Digital products sold directly, on her own brand.
Technology
- Next.js
- Firebase
- Strava API
- Stripe
- WALLS Marketplace API
- GSAP
- Framer Motion
| Month | Donations |
|---|---|
| Jun | $31K |
| Jul | $83K |
| Aug | $110K |
| Sep | $183K |
| Oct | $167K |